What Bestselling Authors Know About Writing Titles They vary by genre, but the majority of bestselling authors and editors return to the same hooks time and again to routinely sell obscene amounts of books. On the recommendation of Clayton Makepeace , a celebrity in the web’s direct response copywriting world, I decided to visit a bookstore and peruse the titles on their shelves and take note of what titles grabbed me. As Makepeace explains : “Just step through the front doors and take a deep breath: Can’t you just SMELL the money?
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The Tales Silently Told By The Cannons Of Titles
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