While UGC and Reviews can often be a mixed blessing , as long as Google continues to reward rich snippets with enhanced visual listings, it’s probably a good idea to try to make reviews part of your website strategy. For those of you who haven’t seen rich snippets and reviews in action, here’s a sample of what they currently look like To qualify for this program you have to have reviews, format your data using microformats , and submit your website for inclusion in the rich snippet program . While it may change in the future, currently you need to have site level approval, so let’s clear the hardest hurdle: getting the review data.
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How To Get Customer Reviews on Your Website