AstaSEO – SEO Articles

SEOmoz has mentioned it before in their link building videos that badges and widgets are a great way to get links, but can they really help you get to the top for very competitive terms?  I believe so and have some proof to demonstrate it.  Most badges I have seen are some type of image that is hyperlinked to the owner’s web site.  I’m sure everyone would agree that there is some value in image links, but probably not a whole lot.  The big question is how can you turn this into a phenomenal ranking boosting tool?  It’s easy and I will show you how one company has been successful at it for a couple of years now.  This article may create a lot of discussion, but the numbers speak for themselves. A normal badge would look something like this: The company I am using in my example is called Authorize.net.  They are an Internet gateway service used by online stores for credit card processing.  What they have done is created a badge merchants can place on their web site showing their customers that they are a valid merchant.  The badge is called a verification seal.  The difference in what they have done is they added a text link below their badge.  I’m sure a lot of merchants are smart enough to remove this promotional code when they download it, but many do not.  According to Open Site Explorer, over 10,000 root domain names have not done so.

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Badges & Widgets Can Take Your Rankings to the Top!