As the web matures and begins to displace, replace, or work with established news, information, and entertainment sources, the advertising that pays for this content to get created is going to change as well. When you combine this with the growth of smart phones like the blackberry , android , and iphone and appliances like the ipad , advertising will soon be faced with new obstacles.
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Advertising and Usability
I’ve long stated that I prefer full feeds over partial feeds . Now that I’ve spent the past few weeks using an iPad, I feel even more strongly that full feeds are the way to go and that offering partial feeds is an obstacle to getting your posts read by as many people as possible. Two sites I read on a regular basis that offer partial feeds are Search Engine Land and Wired Magazine .
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A Look at Full and Partial Feeds in an Increasingly Mobile World
The following is a sponsored post for Raven tools . Not only are Raven Tools very powerful and help you get things done quickly and efficiently, but they are also offered at a very reasonable price.
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Raven Tools Review
In case you didn’t already know, I’m the owner of an iPad . Like a lot of other people I didn’t get it when it first was announced: like everyone else, I thought it was meant to be a laptop replacement. It’s not
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iPad Apps and Social Media
In the past few weeks Facebook has been publicly criticized over privacy policies; however, when Google invades people’s privacy, the offenses don’t receive the same level of scrutiny or public outrage.
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Google is Scarier than Facebook on Privacy
For this post I’m going to review the SEO Automatic Plugin produced by Scott Hendison. Some of you may know some of Scott’s other work from Search Commander, Inc
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SEO Automatic Plugin Review
I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.
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Thanks to This Month’s Sponsors May 2010
Anyone who deals with the public sector will have to deal with negative listings about them in the SERPs at some point. The most damaging of these is the “scam” listing. In this post I’ll discuss some tactics you can use to handle them.
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Dealing With a “Scam” Listing For Your Company Name in the SERPs
One of my constant criticisms of bloggers and the blogosphere in general is the sacrifice of keyword focus and the traffic it could bring when bloggers are more lyrical with their prose than they need to be. In my opinion that post meets the goal of being interesting while talking about a commercial subject… Last week I was reading an article in USA today (on my iPad) and came across an article that shows you can do both.
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Writing Keyword Focused Posts that are Interesting
In my most recent column on Search Engine Land I wrote about Foursquare Tools for Businesses .
