For today’s post were going to be talking to Loren Feldman of 1938 Media .

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Interview with Loren Feldman of 1938 Media
I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.

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Thanks to This Month’s Sponsors July 2010
SEOmoz has mentioned it before in their link building videos that badges and widgets are a great way to get links, but can they really help you get to the top for very competitive terms? I believe so and have some proof to demonstrate it. Most badges I have seen are some type of image that is hyperlinked to the owner’s web site. I’m sure everyone would agree that there is some value in image links, but probably not a whole lot. The big question is how can you turn this into a phenomenal ranking boosting tool? It’s easy and I will show you how one company has been successful at it for a couple of years now. This article may create a lot of discussion, but the numbers speak for themselves. A normal badge would look something like this: The company I am using in my example is called Authorize.net. They are an Internet gateway service used by online stores for credit card processing. What they have done is created a badge merchants can place on their web site showing their customers that they are a valid merchant. The badge is called a verification seal. The difference in what they have done is they added a text link below their badge. I’m sure a lot of merchants are smart enough to remove this promotional code when they download it, but many do not. According to Open Site Explorer, over 10,000 root domain names have not done so.

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Badges & Widgets Can Take Your Rankings to the Top!
While UGC and Reviews can often be a mixed blessing , as long as Google continues to reward rich snippets with enhanced visual listings, it’s probably a good idea to try to make reviews part of your website strategy. For those of you who haven’t seen rich snippets and reviews in action, here’s a sample of what they currently look like To qualify for this program you have to have reviews, format your data using microformats , and submit your website for inclusion in the rich snippet program . While it may change in the future, currently you need to have site level approval, so let’s clear the hardest hurdle: getting the review data.

The rest is here:
How To Get Customer Reviews on Your Website
About a month ago I went to a client meeting where they had a glass whiteboard in the conference room.

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Clarus Glass Whiteboard Review
One of the things I often say that most bloggers get wrong is they sacrifice keyword focus for being clever, cute, or entertaining.

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How to Write Keyword Focused Articles and Posts About Timely Topics
For a moment, I’d like you to think back to high school. Remember how there was always that one kid who would raise their hand and ask the question “Will that be on the test?” Now, thanks to Personalized Google News, we have the answer.

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Personalized Google News – Will That be on the Test
Anyone over the age of 30 who spends any amount of time online has to be aware of the gradual erosion of online privacy and how we are slowly moving to a point where our online life has become opted-in by default. … sacrifice your privacy on the altar faster than an Aztec Priest could ever rip out your still-beating heart … A disturbing trend among people in the valley and other technology centric locations is the subjugation or near-complete surrender of one’s work, one’s copyright, intellectual property, and sometimes complete self to the great computer singularity (a concept I am shamelessly stealing from Jaron Lanier ).

Last week I was having a discussion on Twitter about whether or not some links were bought.

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Buying Links to Third Party Websites