I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.
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Thanks to This Month’s Sponsors July 2010
Archive for the ‘Uncategorized’ Category
Thanks to This Month’s Sponsors July 2010
Friday, July 30th, 2010Badges & Widgets Can Take Your Rankings to the Top!
Thursday, July 29th, 2010SEOmoz has mentioned it before in their link building videos that badges and widgets are a great way to get links, but can they really help you get to the top for very competitive terms? I believe so and have some proof to demonstrate it. Most badges I have seen are some type of image that is hyperlinked to the owner’s web site. I’m sure everyone would agree that there is some value in image links, but probably not a whole lot. The big question is how can you turn this into a phenomenal ranking boosting tool? It’s easy and I will show you how one company has been successful at it for a couple of years now. This article may create a lot of discussion, but the numbers speak for themselves. A normal badge would look something like this: The company I am using in my example is called Authorize.net. They are an Internet gateway service used by online stores for credit card processing. What they have done is created a badge merchants can place on their web site showing their customers that they are a valid merchant. The badge is called a verification seal. The difference in what they have done is they added a text link below their badge. I’m sure a lot of merchants are smart enough to remove this promotional code when they download it, but many do not. According to Open Site Explorer, over 10,000 root domain names have not done so.
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Badges & Widgets Can Take Your Rankings to the Top!
How To Get Customer Reviews on Your Website
Tuesday, July 27th, 2010While UGC and Reviews can often be a mixed blessing , as long as Google continues to reward rich snippets with enhanced visual listings, it’s probably a good idea to try to make reviews part of your website strategy. For those of you who haven’t seen rich snippets and reviews in action, here’s a sample of what they currently look like To qualify for this program you have to have reviews, format your data using microformats , and submit your website for inclusion in the rich snippet program . While it may change in the future, currently you need to have site level approval, so let’s clear the hardest hurdle: getting the review data.
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How To Get Customer Reviews on Your Website
Interview with Steven Wyer of ReputationAdvocate.com
Tuesday, July 27th, 2010The following is a sponsored post. For this post we’re going to be talking with Steven Wyer of Reputation Advocate . Steve, for my readers who aren’t familiar with your firm, can you tell me a little bit about yourself
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Interview with Steven Wyer of ReputationAdvocate.com
You’re All Wrong! Paid Links From Offtopic Sites Do Count
Friday, July 23rd, 2010“Paid links from off topic sites get devalued and flagged.” A common claim by otherwise savvy SEOs such as Ross Hudgens . Ross, would you take three links from the Wall Street Journal if its reporters write about internet marketing? Would you buy those links
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You’re All Wrong! Paid Links From Offtopic Sites Do Count
Use Your iPad For Your Next Presentation And Make Life Easier
Wednesday, July 21st, 2010As I continue to be amazed at the way people are making use of their iPad , it occurred to me that the potential far outweighs the limitations. For example, let’s say you have a presentation or speaking engagement coming up at one of the search conferences. You now have a choice: bring your heavy laptop or bring your lightweight and ultra-portable iPad . Not sure what to do? Here are some ways you can use your iPad at your next speaking gig, and then you can decide the best device to take
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Use Your iPad For Your Next Presentation And Make Life Easier
Clarus Glass Whiteboard Review
Monday, July 19th, 2010About a month ago I went to a client meeting where they had a glass whiteboard in the conference room.
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Clarus Glass Whiteboard Review
Advertising and Usability
Thursday, July 15th, 2010As the web matures and begins to displace, replace, or work with established news, information, and entertainment sources, the advertising that pays for this content to get created is going to change as well. When you combine this with the growth of smart phones like the blackberry , android , and iphone and appliances like the ipad , advertising will soon be faced with new obstacles.
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Advertising and Usability
How to Write Keyword Focused Articles and Posts About Timely Topics
Tuesday, July 13th, 2010One of the things I often say that most bloggers get wrong is they sacrifice keyword focus for being clever, cute, or entertaining.
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How to Write Keyword Focused Articles and Posts About Timely Topics
Personalized Google News – Will That be on the Test
Friday, July 9th, 2010For a moment, I’d like you to think back to high school. Remember how there was always that one kid who would raise their hand and ask the question “Will that be on the test?” Now, thanks to Personalized Google News, we have the answer.
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Personalized Google News – Will That be on the Test