Recently Slots.com sold for 5.5 million dollars , when the general public looks at a domain sale of six to seven figures it erupts feelings of envy, mysticism, curiosity and plain head scratching disbelief. Much to the delight of companies such as Godaddy.com people go out in droves registering hundreds to thousands of domains treating the url’s like virtual lottery tickets. Let’s be realistic, companies do not sink thousands of dollars into an investment unless there is a calculated ROI, here we explore the reasons such as SEO value, branding power and conversion.
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$5 million spent on a domain? Here’s why.
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